Online Shopping versus Traditional Retail Store - 639 Words

Online Shopping vs. Traditional Retail Store One of the most debatable decisions for most Americans during the sale event or holiday is whether to shop or not to shop. Especially, when considering that some of the online shopping websites such as Amazon and eBay are established. To shop online or to shop in the store has become a more practical question. I used to be a traditional shopper, but I changed my mind sometime over years since I found that shopping online is much cheaper and more convenient than the traditional shopping, and it also provides more options. One point of interest is the expense of online shopping are much less than at retail stores. The prices are reduced due to the fact that there is no retailer to deal with, so online customers get nearer wholesale prices. On the other hand, retailers at most of the stores raise prices to cover building lease, storage, hiring employees, and overhead expenses. Moreover, the cost for owning an online website is lower than owning a retail store because they can maintained at home without any costs; consequently decreasing the products prices. Even though online shopping is not quite as cheap as buying at the sale event at a sales event but it is very reasonable. Additionally, online coupons offer more savings too, especially if people are members of those websites clubs. For example with Amazon.com, a person can save over fifty percent per book and with a special member card, he or she can save more than that. TheyShow MoreRelatedOnline Shopping And Traditional Shopping756 Words   |   4 PagesShopping can be enjoyable for some people; however, it can also be a burden for others. The preference of the shopper really determines whether or not they have a pleasant experience and the time to look for their items. There are many similarities as well as differences with online shopping and traditional shopping. The main factors that I will be discussing are convenience, discounts and item availability. Convenience is really a significant factor with both types of shopping. As of the 2011 TimeRead MoreLuxury Brand Experience In An Omni-Channel Setting With Strategic Online Visual Merchandising Analysis867 Words   |  4 PagesExperience in An Omni-Channel Setting with Strategic Online Visual Merchandising Introduction Over the past decade, the consumer has taken the lead in online brand perceptions and conceptualizations. Multi-channel business practices are becoming more adaptive with its fast-growing and evolving consumer market. It is essential that retailers in the 21st century acknowledge the success of multi-channel businesses. 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Today, Nordstrom has annual revenues exceeding 14 billion dollars per year and operates three hundred and fifty seven stores in forty states. Although Nordstrom has experienced incredible success since their inception, the organization has realized declining sales in their retail stores. In order to combat a change in consumer spending habits, the organization has created a new strategic and personalized offering called Nordstrom Local. Nordstrom LocalRead MoreBusiness: Retailing and Low Price Guarantee959 Words   |  4 Pagesentire stores were changed to target each market segment. Address what approach toward winning a competitive advantage does Best Buy seem to be pursuing? One of the biggest challenge Best Buy is facing is the stiff competition from online retailers. Customers are able to buy the same quality product at a lower price from online retailers such as Amazon.com and Walmart.com. 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Black Friday kicks off the Christmas shopping season, with prices so low people get into physical fights in hopes of grabbing the last item. But has Black Friday ran its course? Many analyst seem to think that Black Friday will have very little importance in the upcoming years, and I w ould have to agree with them. Although I do believe that the weekendRead MoreTraditional Marketing vs. Online Marketing775 Words   |  3 PagesTraditional versus Online Marketing Traditional marketing (print, TV, radio, billboard, and direct mail) has always provided a means to attract new business and build brand identity (Greenberg, 2011). However, e-marketing programs are now an integral, cost-effective component of the overall marketing strategy of nearly every organization. Internet technologies allow organizations to cast a much wider net in reaching their target audience. Merchants can develop a deeper understanding of consumers